Breaking down the genre barriers to stand out from the streaming competition.
Viu
Viu is an online streamer that needed everyone to know they offered more than just K-drama romance.
We launched a full brand revamp with the proposition: No one knows Asian entertainment like we do.
We created real-life drama based on genres found on Viu that everyone couldn’t look away from.
The Fight (Action)
The Proposal (Romance)
The Chase (Anime)
We then challenged fans to reunite the stars by snapping photos of their fave idols on both sides of our buses to win prizes.
To boost subscriptions to Viu Premium, we also invited K-drama stans to take their stars home with plushies of their fave idols.
Our campaign smashed our targets out of the park.
Creative Director
Benson Toh
Creatives
Boston Ho
Yeo Tze Hern
Sebastian Chew
Awards
Marketing Excellence Awards 2021
Gold (Excellence in Consumer Insights/Market Research)
Gold (Excellence in eCommerce Marketing)
Gold (Excellence in Launch/Re-launch Marketing)
Bronze (Excellence in Media Strategy)
Bronze (Excellence in Pivot Marketing)