Challenge

Children today start using digital devices from a younger age and spend more time on them than ever before. Parents are highly concerned about their child's screen time but are not equipped to deal with it. There is a need for a campaign to improve parents' confidence and skills in mediating their child's device usage.

Solution

Fullscreen is a campaign initiated by four students from Nanyang Technological University's Wee Kim Wee School of Communication and Information. The parent-centric campaign ran from August 2017 to April 2018 with the aim to impart to parents a balanced approach towards managing their child's digital device usage.

Creative Execution

Online

We launched our website, Facebook and Instagram pages to provide parents with educational information on how they can better manage and understand their child's digital device usage.

Collaterals

We created Fullscreen Prompts, a set of 54 cards with prompts to help parents start important conversations with their child about the digital world. Media Literacy Council Prompts is the first official expansion of our deck supported by MLC and IMDA.

Outdoor

We developed a roving pop-up to bring parent-child pairs together to build a house of cards. Parents learned about our campaign's message and took home a set of Fullscreen Prompts to use with their child.

Video

We launched Parents Prompt, a video series where real-life parent-child pairs asked each other questions based on our Fullscreen Prompts.