As children start using digital devices earlier and for longer periods of time, parents need to be equipped with the confidence and skills to manage this usage. Fullscreen was launched to empower parents to adopt a balanced approach towards managing their child’s digital device usage.
A set of 54 cards with prompts was produced with the support of the Media Literacy Council to help parents start important conversations with their child about the digital world.
A roving pop-up introduced parent-child pairs to Fullscreen Prompts.
A video series featuring real life parent-child pairs was used to teach parents how to use Fullscreen Prompts.